According to Wikipedia, Equities First Holdings is a privately owned company that was launched in 2002. In the last 17 years, this company has successfully completed over 625 transactions. They pride themselves in helping those who would normally have difficulty getting the financial backing they would require to stay “in the black”. Equities First Holdings allows companies to borrow against their own stocks in order to ensure re payment. They privately owned lending company does not do things like the traditional margin loans. They operate more on a case by case basis. The innovative way they allocate the funds to you allow them to offer lower interest rates to their clients.