Luiz Carlos Trabuco Cappi is a Brazilian executive who became the 4th president of Bradesco Bank. He is most well-known because of the reforms that he introduced in the company, and most of the employees are stating that Bradesco Bank had a better performance under his leadership. At a very young age, he already displayed an interest in joining the Bradesco Bank, and his dream became a reality when he was 17 years old. He was accepted to become a bank clerk, and he would divide his time between school and work to pay for his tuition and other school fees. He managed to graduate as a working student, and he had more focus on becoming a great employee for the bank.
After spending 15 years with the company, he was given a promotion and was made Bradesco Bank’s marketing director. His job was to create a good relationship with the media, and he was successful in providing the company with a positive image. He would be promoted once again to become a CEO for the company’s subsidiaries, and then the executive vice president of Bradesco Bank. In 2009, he was chosen to become the next president after his predecessor decided to retire. There was a lot of problems that were left for him to resolve, but Luiz Carlos Trabuco Cappi considered them as a challenge and mobilized his team to identify the possible solutions for these issues concerning the company.
One of the most critical concerns raised is the continuous domination of their rival company, the Itau Unibanco. Luiz Carlos Trabuco Cappi would often hold meetings to identify the best strategies on how they could beat their rivals, and take the distinction as the leading bank in the country back to Bradesco Bank. One of the best solutions that were suggested to him was the purchase of financial institutions around the country which would dramatically increase their assets. Luiz Carlos Trabuco Cappi successfully bought HSBC Brazil under his leadership, and it resulted to a spike in the amount of the assets that they manage and some of their clients went back, trusting the company once again.