Health and well-being have always been at the forefront of public concern, particularly due to the abundance of unhealthy and ‘junk’ foods and drinks that millions consume on a daily basis without even realizing the potential risks, leading to organizations dedicated to keep the public informed and expand the endless list of consumables and their detrimental effects. However, this also leads to paranoia and bias, putting popular opinion over actual facts and it’s a blue moon indeed when a consumable is found to be healthier than once thought, and coffee is one such special case.
A recent study published by Annals of Internal Medicine examined 185,000 Americans of African-American, Japanese American, Latino and White demographics and determined that caffeine wasn’t a factor and that drinking coffee led to a lower risk of heart disease, cancer, stroke, diabetes and kidney disease as well as concluding that those who drank 2 or 3 cups of coffee a day had an 18% lower chance of death than those who drank less. A second European study surveyed 520,000 people across 10 countries and reached a similar conclusion.
Concrete proof of coffee’s health benefits is particularly necessary for companies such as Organo Gold who specialize in global marketing and distribution of personal care products, including premium coffees and teas, its focus being “to bring the treasures of the earth to the people of the world” and help them live a “divine” lifestyle both physically and financially, offering employment and resources for those interested in building their own businesses in the same vein, the most significant being the Think and Grow Rich book published through The Napolean Hill Foundation and geared toward aiding other entrepreneurs to achieve similar financial success. The fact that such a company would stake its reputation on the health benefits of coffee only further validates that blue moons do happen every now and then.

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