Music streaming business may be lucrative, but the risks involved are arguably higher than any other industry. This claim is advised by the almost impossible task for an emerging company to break into the industry. One such emerging company is Tidal, a Jay Z-owned company that found it rough in its first days of existence. The firm was marred by a mass exit of executives and low membership subscriptions. Tidal was struggling to remain in business. In the height of its tribulations, however, Jay Z pulled a surprise by hiring babe ruthless, Desiree Dez Perez, to lead the firm’s revival surge. Since then, Desiree has helped Tidal to regain its glory and to start competing at the highest level with more established companies such as Spotify and Apple Music.
The Desiree Effect
On top of growing Tidal membership subscriptions exponentially, Desiree has also been instrumental in finalizing deals and contracts that have yielded millions of dollars for the company. The Tidal App, on the other hand, has become the new music streaming sensation in the United States and beyond. After releasing exclusive albums from world’s finest among them Kanye West, T.I, Rihanna, and Beyoncé, the company’s revival process was completed. Since then, Tidal has taken over the industry by storm.
The largest target group for music streaming is the youth. With a clear understanding of this fact, Desiree has guided Tidal to revising its music policy to suit the demands of the youthful fans. The company has been focusing more on new music over the recent past, establishing a new package dubbed the Tidal Discovery that is listing all its new music releases. Another package, Tidal Rising, lists all of its emerging artists. Additional article here.
Desiree Perez is the wife to Juan Perez, the Rock Nation Sports boss. She is a New York-based producer popular for On the Run: Jay-Z and Beyoncé. Desiree is the only notable figure in the male-dominated Hova Circle of influence. More on businessinsider.in
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